What is Sustainability?

The first thing that comes to mind when thinking about what sustainability looks like is unattachment.

My focus will be from the point of view of a creative but it applies to anyone that invents, creates and produces something. So why unattachment? Where does that come from and how does it apply to what I do today?

The question is not to reflect on what I do today but what sustainability looks like and we’re not there yet.

Looking back we can see that we come from a time when information was power. This power facilitated the means to our attachments, to things. It gave control. Control of people, intellectual property, and material things.

Through this control we also limited ourselves. We created the haves and have-nots with their underlying consequences at the emotional, physical and material level. All this due to the material measures we use to tell us where each individual stands, who has the most “toys” therefore being higher in the scale or those who as a result are not so endowed and are doomed to suffer from that position.

Imagine this. Imagine that there is a way to provide for the needs of everyone. That everyone is the solution. That anyone can contribute to all. First of all, we need to understand what needs really are. If what Maslow said holds true and we can provide for the basic human needs to reach self-actualization, or what I call enlightenment, creating the space to germinate the desire and ability to give back, then our understanding of ‘needs’ becomes clearer.

Having satisfied needs then takes us to a place where we can create freely. If we put that innovation at the center of our collective table as a contribution to the ‘all’, and someone else pitches in their creation as well, and this repeats itself until perhaps a ‘non-creative’ realizes that if she takes A and B she can improve a process, then bingo! We have a new invention and this invention may benefit a good number of those sitting at the wholistic and collective table. That invention will then fit in in many different ways among the other creative elements on the table and it is up to the collective group to tinker and improve having access to all the elements and those not yet created or on the table. This is an ongoing evolution towards sustainable improvement. A way to benefit the most and in the best way possible with the least impact.

This can only be done without attachments. If we are able to consider being beyond the attachment hooks then we can evolve exponentially faster.

Why would unattachment not work for you?

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4 Comments

  1. I agree your statements on this and feel strongly that consistent invention should feed human needs at a suitable rate of generation
    Creation initially is free its producing it is the hard bit
    I believe its in our inventive hands.

    • Thanks for your comment. I agree. One of the reasons we need to bring everyone to the creative table is that some are excellent visionaries, others are inventive minds, and others still can model and design. But it doesn’t stop there. Innovators can further improve the product/process with their practical knowledge and expertise. So the continous evolution is exponential when everyone has access and contributes. No one individual can solve it all.

      • Its good to find someone with similar interest i have recently set up a innovation club initially local but want to see were i can built the club its in early stage at present but i am contacting local companies to make contacts for speeches on a monthly meetings so inventors can hopefully find advice and avenues to at least research their product ideas or just to talk invention .
        I think art and product can join in unison.

    • I believe you are right. Invention is what will get us there.


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